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2

I N N O V AT I O N S • V O L . V I I , N O. 3 • 2 0 1 5

When the Organization of the Petroleum Exporting Countries

(OPEC) moved to preserve market share by maintaining their own

production targets amid a worldwide supply glut, the strategy led to

collapsing global oil prices, the idling of shale oil rigs in the United

States, and cutbacks in capital budgets.

But OPEC’s decision isn’t the only reason for the current slump.

Structural factors, weak demand, and the strength of the United States

dollar also played a role. Today, those issues continue to exert downward

pressure on prices, as do geopolitical risks and events.

With the world concerned about China’s economy, Middle East

instability, and Russia-Ukraine relationships, it’s no wonder that the

Energy Information Administration (EIA) predicts that price volatility

is likely to persist throughout 2015.

At the same time, however, energy production in the United States

remains on the rise. In fact, the EIA notes that the quantity of shale or

natural gas produced per rig has increased by more than 300 percent

in less than five years. And that’s just one factor helping insulate the

pipeline sector from instability.

Because pipeline infrastructure isn’t fully developed in the areas

where much of the new energy production is occurring, projects that

were planned, approved, and funded before the price decline must

continue to progress just to catch up with E&P activity. A considerable

amount of this work involves reconfiguring existing pipelines rather

than new construction.

Pipeline operators are making some business adjustments. But those

activities would probably occur regardless of energy prices.

For example, over the past several years, I’ve seen more fine-tuning

of activities that lead to operational and capital efficiency. In addition,

there’s been more effort to prepare for and respond to increased

regulatory scrutiny, such as Pipeline and Hazardous Materials Safety

Administration’s (PHMSA) Integrity Verification Process (IVP).

By working with service providers who have field-seasoned

expertise and a broad base of technologies, operators can further boost

efficiency, better understand the condition of their pipeline systems,

and promote even greater safety and supply reliability.

All of which create a framework for greater profitability when

energy prices rise again.

CHAD FLETCHER

SENIOR VICE PRESIDENT,

GLOBAL SALES & SERVICE

T.D. WILLIAMSON

E X E C U T I V E O U T L O O K

Preparing for

Greater Profitability