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process that happens so far below the surface

that operators aren’t even conscious of it. The

real culprit, she explains, is a lack of “safety

imagination”: Because most operators have never

experienced a disaster, they can’t imagine a disaster

actually happening.

Look at almost any major oil spill or gas leak,

Hayes says, and you’ll see the same pattern: There

was evidence, but nobody really believed it. Hayes

recalls experiencing a similar sense of disbelief

during her early career as a process engineer with a

major oil and gas company: She was

shocked when the North Sea Piper

Alpha oil platform accident claimed

the lives of more than 160 people.

“I just didn’t think things like

that could happen,” she says. “It’s

easy to have the mindset of, ‘It can’t

happen here because I’ve never seen

it happen here’ – but there’s always

the potential. Safety imagination is

about knowing in the back of your

mind that things can go wrong.”

But how do you encourage

employees to develop – and use – their safety

imagination when it comes to pipeline integrity?

How do you convince them to report anything

that seems suspicious, even if they’re fairly certain

it’s nothing major?

It’s a challenge, Hayes says. But with the right

cultural shifts, it’s not impossible.

The Benefits of “Chronic Unease”

Some safety experts and researchers use the term

“chronic unease” to describe the ideal approach

to safety. It’s the opposite of the “it can’t happen

here” mindset; an outlook that remains aware that

something could go wrong at any time. Chronic

unease means having specific, customized plans in

place for each type of accident; it means thinking

proactively about public safety rather than

focusing solely on compliance.

It also means encouraging people at all

levels of a company – from junior engineers

to maintenance people to C-level executives

– to think critically about safety. Some

organizations are accomplishing this by creating

specialized safety workshops aimed directly

at groups like executives and board members.

Others enact bonus systems that tie financial

rewards to process safety. The most important

thing to do, though, is to create a culture where

everyone feels empowered to speak up when they

notice something unusual – even if it turns out to

be nothing.

“We always hear about the guy who noticed

something and reported it, and if it wasn’t for him

there would have been a huge disaster,” Hayes

says. “That’s all well and good, but we also need

to hear about the guy who thought there was a

problem and reported it, and it turned out that

everything was fine. That guy should still be

congratulated – because it’s not about whether he

prevented a catastrophe. It’s about the fact that we

need those reports to be made.”

I N N O V AT I O N S • V O L . V I I , N O. 3 • 2 0 1 5

9

Some of the research on which this article draws was funded by the Energy Pipelines Cooperative Research Centre, supported through the Australian

Government’s Cooperative Research Centres Program. The cash and in-kind support from the Australian Pipeline Industry Association Research and

Standards Committee is gratefully acknowledged.

“We also need to hear

about the guy who

thought there was a

problem and reported

it, and it turned out that

everything was fine.”

Dr. Jan Hayes